Soap Showdown 2026
Every March, we hand the decision over to you.
The Mainland Vintage Soap Showdown is our annual bracket tournament where customers vote for their favorite soaps until only one is left standing. We started this in 2022 as a fun way to celebrate our soaps — and it's become one of our favorite things we do all year!
Submit your completed bracket before voting begins and you could win a gift card. More on that below.
The Hall of Champions
Before we get into this year's matchups, a quick look at our past winners:
Deep Sea won back-to-back in 2022 and 2023 — and it wasn't close either time. In 2024, Mainland Vintage Post broke the streak in a closer race with 57% of the vote. Then last year, Midnight Skyline took the title with 69%, a decisive victory for our best-selling soap!
Midnight Skyline enters 2026 as the defending champion. Deep Sea is back in the bracket. Does either have what it takes to win again?
Meet the 2026 Contestants
This year's eight soaps are last year's best sellers — which means every matchup is going to be close. Here's who made the bracket:
The 2026 Bracket
Eight soaps. Four first-round matchups. Download the bracket below, fill it out with your predictions, and send it back to us before voting begins.
Submit Your Bracket & Win
Think you can predict the champion? Fill out your bracket and send it back to us before voting starts on March 18th for a chance to win a Mainland Vintage gift card.
The Prizes
How to Enter
- 1 Fill out the bracket above with your predictions for every round.
- 2 Email your completed bracket to info@mainlandvintage.com or DM us a photo on Instagram @mainlandvintage — before Tuesday, March 18th.
- 3 Follow along on Instagram @mainlandvintage and cast your votes in Stories as each round goes live.
How Voting Works
The Showdown runs on Instagram Stories starting March 18th. Each round, we'll post head-to-head polls and you vote for your favorite. The soap with the most votes moves on. We'll update the bracket after each round and announce the 2026 champion on March 25th.
Submit your bracket. Cast your votes. Let the best soap win.
Vote →